Facebook Wants News Feed to Feature Less News (or Brands)

Mark Zuckerberg Facebook

"Once the anger and frustration has abated, I suspect many publishers will now re-evaluate their presence on Facebook leading to an explosion in their use of Groups, and an increase in the output of long-form or series-based video content to feed Facebook's new "Watch" feature - for those that have the resources to do it", Mr Navarra said. In this charged atmosphere, agents working for a Kremlin-linked company, the Internet Research Agency, disseminated content that reached an estimated 126 million users in the United States in 2016, Facebook revealed to Congress during hearings on the matter a year ago.

"While the news feed changes just announced could be worrisome in terms of an ad growth hiccup, we believe this overhaul was the right move for longer-term user engagement and driving 'meaningful content, ' which remains the core ingredient in Facebook's recipe for success for the coming years", said Daniel Ives, analyst for GBH Insights.

Facebook CEO Mark Zuckerberg said that Facebook is making these changes because he is concerned about his legacy and that of the company he founded.

Facebook CEO Mark Zuckerberg had vowed to "fix" the Newsfeed this year in the wake of criticism for enabling the distribution of "fake news". That means posts like a friend asking for advice, recommendations for a trip or an article that prompts interaction, according to a post by Facebook's head of news feed, Adam Mosseri.

The Silicon Valley company constantly experiments with what shows up in the News Feed and in the past has also said it would prioritize posts from users' friends and family. In that vein, it's unclear for publishers how Facebook's rules on "meaningful" content will affect them. Former executives and Facebook investors have spoken out about how it and other social media sites might be hurting rather than helping society and users' psyches.

It's not our choice; rather, Facebook is changing its algorithms to show users more posts from people they know, and fewer from companies, brands and news outlets.

A study published in August by NetBase found that Facebook is still the preferred brand of Internet users.

We've tried our best to keep up, continuing our goals of finding good, useful information about your community while also trying to make it as visible to you on Facebook as possible.

That will leave businesses that want publicity on Facebook no choice but to spend more on advertising, and as a result prices will climb, predicted Eric Schiffer, chairman of Reputation Management Consultants, which advises corporate brands on social media. But Thursday's shift goes beyond previous changes by prioritizing posts that spur substantive interactions between people. We've seen people interact way more around live videos than regular ones. Zuckerberg already signaled this would happen late a year ago, when he said the company's planned investments in preventing abuse would hurt profitability.

We built Facebook to help people stay connected and bring us closer together with the people that matter to us.

On Thursday, he said numerous discussions about Facebook's responsibilities had prompted the company "to get a better handle on some of the negative things that could happen in the system".

So arguably the company can afford to shift its focus a bit away from quarterly profit gains and metrics like "user engagement" that get advertisers salivating.

As CNN commented, "With more than two billion monthly users, any change Facebook makes can be a seismic event".

"And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people".

Facebook said it quickly shut that capability down. "As always, it would be good to see transparency from any platform, particularly Facebook, as to how they are going about deciding what constitutes quality".

"It's important to me that when Max and August grow up that they feel like what their father built was good for the world", Zuckerberg said.



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