All-new Ford Ranger debuts

The US version of the 2019 Ford Ranger has just been revealed in Detroit ahead of the North American International Auto Show

This is it: one of the most iconic nameplates in trucks has returned to the U.S., with the covers taken off the 2019 Ford Ranger at the Detroit Auto Show today.

Ford executives did not disclose prices or fuel efficiency ratings for the new Ranger during a briefing for the media ahead of the official unveiling at the North American International Auto Show in Detroit.

Note that a lot of that increase in sales since 2014 was due to the entry of the GM twins, the Colorado and GMC Canyon, which were launched as 2015 models.

It's that Ranger that served as the basis for the new one coming to US showrooms late this year. In an attempt to snag some of the glory, Ford has crafted a midsize truck using a tried and true formula: F-150. I think it'll sell briskly, delivering a nice profit boost to Ford in North America - and I think it'll do well without cannibalizing sales of the (possibly more profitable) F-150 to any meaningful degree.

A "torture tested" 2019 Ranger offers new technology and all-terrain options created to woo outdoor adventurers.

Ranger is designed for a new generation of midsize truck customers who head off-road to recharge.

The annual North American International Auto Show, one of the largest such events in the USA, starts its engines this weekend with dozens of new production vehicles and experimental concept cars.

Sales in the USA compact pickup segment as a whole grew in 2017 to more than 417,000 vehicles, up more than 70 percent from 2014, according to Autodata.

Analysts have said Ford might cut into F-150 sales by releasing the Ranger in the US, but Ford executives have said F-150 shoppers are typically completely different from those who'd look to buy a Ranger. Marketing-speak translation: Ford wants buyers willing to splurge on the Ranger because they think it's cool, even if they in no way need a pickup truck.

The US version of the 2019 Ford Ranger
The US version of the 2019 Ford Ranger

Ford will offer the 2019 Ranger in XL, XLT, and Lariat trim levels with Chrome and Sport appearance packages, plus the FX Off-Road package.

In addition, the FX4 also gets Ford's brand-new Trail Control system, which allows the driver to set a speed between 1 and 20 miles per hour that the truck will automatically maintain on the trail, taking care of the throttle and braking on its own.

Fully reengineered for the United States, Ranger will be built in MI with a 2.3-liter turbocharged four cylinder engine and 10-speed automatic transmission.

Ford has some cool surprises in store this year in Detroit and opens up the show with one of the most anticipated vehicles of the year.

Dana® Trac-Lok™ differentials distribute power to the wheels, on both 2WD and 4WD models; in the latter case, torque is sent to the front via a shift-on-the-fly transfer case with RWD, 4-High, and 4-Low settings.

Construction: Unlike its F-150 sibling, the Ranger doesn't have aluminum body panels. The steel front and rear bumpers are mounted to its frame, while the high belt line, raked grille and windshield, and short overhangs both look suitably purposeful while helping with things like clearing obstacles. This includes an aluminum hood and tailgate, aluminum front fenders, a fresh front-end design, different doors, and of course, a unique powertrain. The truck was designed with an athletic look in mind, which truck buyers favor.

Ford didn't skimp on the on-road tech, either. That trim also comes with a terrain management system similar to that found in the F-150 Raptor.

Available driver-assist technologies include standard automatic emergency braking, while lane keeping assist, lane departure warning, a reverse sensing system and blind spot information system with trailer coverage are standard on XLT and Lariat trim levels. There are numerous optional driver-assist features, too. FordPass Connect will give the Ranger Wi-Fi hotspot capabilities, ensuring that new adventurous owners can post their adventurous lifestyles to their favorite social media outlets, making the rest of our life feel uninteresting and void of Ranger-worthy adventure. Ford said that the new Ranger will begin arriving in USA showrooms by the end of the year. This year, it will replace the Focus and the C-Max there.

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