Target Wallet launched for in-store mobile payment

Target Launches Wallet in the Target App: a Faster, Easier Way to Pay and Save - Target Corporate

You can download the Target app on the App Store and Google Play.

U.S. retailer Target has embraced the mobile payments revolution with the launch of "Wallet", a proprietary app that enables shoppers to check out in store via their smartphone by scanning product barcodes.

The new Target Wallet isn't a separate app but is integrated into Target's main wallet app, available for both Android and iOS. Wallet combines digital savings-Cartwheel offers and Weekly Ad coupons-with the 5 percent REDcard discount.

The app works similar to other in-store payment platforms such as Walmart Pay, though Target Wallet is barcode-based, versus the QR code form used by Walmart. Wallet uses a barcode scanned at check out that includes payment and applicable coupons.

According to Target, Wallet enables shoppers to checkout four times faster than "other payment types", a nice kick to the shin to traditional payment methods like chip-and-PIN cards.

Currently, Wallet is only open to those who have the Target REDcard, but the feature will roll out to non-cardholders soon. Folks will also be able to add their Target gift cards to Wallet, but again, the retailer did not say when that would be enabled.

"Wallet in the Target app makes checkout easier and faster than ever", Mike McNamara, Target's chief information and digital officer, said in a statement. Then again, it helps that Wallet only supports the retailer's own REDcard for the time being - the retailer saves on processing fees by pushing its own card. While this is promised to greatly speed up the payment process, it does put the burned on the customer to have yet another mobile payment system to mind. Users can apply Cartwheel deals to their purchase and check out with a single scan of the in-app barcode.

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