Patagonia Blacks Out Homepage, Calls on Consumers to Protect Public Lands

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In total, five national monuments will see their size reduced, for a total rollback of 1.2 million acres that previously were under the federal government's protection.

Trump didn't bother to travel all the way to the red rock canyons of Utah to make his announcement, proudly declaring in the state Capitol building in Salt Lake City that he would cut by half the protected area now within the Grand Staircase-Escalante monument and remove more than 1 million acres from Bears Ears, leaving only 230,000 acres in two separate new monuments, Shash Jaa (Navajo for Bears Ears) and Indian Creek. Patagonia said the move was "illegal" and constituted the "largest elimination of protected land in American history".

Other companies also expressed their support for Bears Ears National Monument, including The North Face, which pledged to donate $100,000 to create an educational center at Bears Ears. Both monuments are not only home to wildlife like bighorn sheep and elk and breathtaking natural wonders like towering rock formations, but they are also ecologically, historically, and culturally significant as the landscape holds fossils and ancient artifacts that existed long before the United States was ever established as a nation. The coalition includes the Hopi Tribe, Navajo Nation, Ute Mountain Ute Tribe, Pueblo of Zuni, and Ute Indian Tribe, all of whom consider many sites within Bears Ears sacred. "We will continue to fight in honor of our ancestral warriors who fought for our way of life, for our culture and for our land too".

"However, we are resilient and refuse to allow President Trump's unlawful decision to discourage us".

In a statement Monday, Heidi McIntosh from Earthjustice's Rocky Mountains office said: "President Trump has perpetrated a awful violation of America's public lands and heritage by going after this dinosaur treasure trove".

"Americans have overwhelmingly spoken out against the Trump Administration's unprecedented attempt to shut down our national monuments", Patagonia President and CEO Rose Marcario said in a statement, according to AdAge.

Conservation and national monuments go hand-in-hand.

History shows that when the federal government grants, sells or otherwise gifts federal land to states, 70 percent of the land is sold to private interests, jeopardizing public access. But as I said earlier, this is not the last we will hear about this issue.

Valley of the Gods in Bears Ears National Monument, Utah, May 11, 2017. Members of the intertribal coalition collect plants and water from the Bears Ears region for cultural and medicinal ceremonies.

Sunset Arch rises from a sagebrush and slickrock flat in the Grand Staircase-Escalante National Monument in Utah.

If Trump could articulate a sensible reason for his actions, he would deserve a listen. She also connected with the land through her own Christian faith. "The land is something that can't just be treated carelessly or frivolously".

Interior Secretary Ryan Zinke said Tuesday the threat of lawsuits wouldn't change the administration's decision and that special interest groups are using the issue to raise money.

But the State of Utah and Senator Hatch have decided what kind of State they want, and the President is happy to oblige.

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