Mobile unveils plans for U.S. pay TV service

Mobile unveils plans for U.S. pay TV service

T-Mobile plans to launch a wireless TV service across the 2018, and is acquiring startup Layer3 TV to bring out yet another competitor to traditional cable and satellite TV services.

Terms of the acquisition of Denver-based Layer3 TV were not disclosed. Layer3 was founded in 2013 and has raised $72 million through two funding rounds, according to CrunchBase. Legere said that there are tons of complaints from cable and satellite TV customers about their service, and T-Mobile wants to go after that market with its own TV effort while also providing excellent customer service.

In his usual grandiose way, T-Mobile CEO John Legere said that the company wanted to take on what he believes is the most hated industry by consumers. "It only makes sense for the un-carrier to do to TV what we're doing to wireless: change it for good".

Layer3 TV's broadband-delivered subscription TV service is now available in five USA cities: Denver (where the company is based), L.A., Chicago, Washington D.C., and Dallas/Ft. At the moment, T-Mobile isn't revealing much about what its TV service will be like, but the company did say that its LTE network will be at the heart of its mobile video plans. Those include AT&T's DirecTV Now, Dish Network's Sling TV, Google's YouTube TV, Hulu's live TV service, Sony's PlayStation Vue, Philo (backed by ear: A+E Networks, AMC Networks, Discovery, Scripps Networks, and Viacom), and FuboTV.

T-Mobile is aiming its service at both home and mobile consumption, though it's obviously going to put a lot of emphasis on its mobile delivery solutions and platforms given its other business interest.

At time of publication, T-Mobile shares were trading up 1.2 percent at $64.26.



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