Jameis Winston responds to Keaton Jones bullying video

Keaton Jones

Jones' video, in which the tearful sixth-grader from Horace Maynard Middle School in Knoxville, Tennessee sits in a vehicle lamenting about being bullied, was uploaded to Facebook this past weekend by his mother. What's the point of it?

"It's not okay to take someone that don't do anything to you and make them feel like they don't belong on earth, honestly", Keaton said. They call me ugly. But if you are made fun of, just don't let it bother you.

When one celebrity, mixed martial artist Joe Schilling, contacted a woman believed to be Keaton's mother, he found that the video may well be a mere moneymaking scheme. Chiefs wide receiver Albert Wilson tweeted his well wishes to Jones.

But things turned, well, weird on Monday.

In this same vein, but from an everyday source, middle school student Keaton Jones has gone viral with the posting of a video his mother took of him crying after she came to school to pick him up early at his request due to repeated bullying by his classmates.

- Every time Tricia Morales in Port St. Lucie watches the video of Keaton Jones, she also wonders why.

Keaton, 11, told "CBS This Morning" that the video was his idea and he was proud that so many people had shared his message. "And it has been".

Tweet by Tariq Nasheed

"I don't like that they do it to me and I for sure don't like that they do it to other people, 'cause it's not OK", Jones says, tears running down his face.

But it also sparked backlash over unrelated social media posts by Kimberly Jones and her daughter, Lakyn Jones, featuring photos of the Confederate flags; and a wave of fake social media accounts from people trying to cash in on Keaton's fame.

Kimberly has since made her Facebook page private. "I love Captain America", Keaton said. Speaking with Fox News, she told the outlet that the claims were "untrue". "I've said I spent most of my life being bullied and judged because I wasn't racist".

Apparently, since the attention was brought to Keaton, Kimberly received $50,000 in donations on her PayPal account.

The GoFundMe account that was set up for a bullied Tennessee boy was put on hold after his mother was revealed to be racist.

In response to the trending video, musicians like Cardi B, Katy Perry, and Justin Bieber, as well as a slew of other actors and actresses, athletes, and politicians, flocked to Twitter to show their support of Keaton and to denounce bullying as a practice.

The boy's older sister Kalyn assured the Instagram posts were not from members of her family and denied any alleged racism.

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