Google pulls YouTube from Amazon Fire TV, Echo Show

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Google's move is the latest in a long back and forth between the two tech companies as they battle for dominance across hardware and entertainment products.

"Google made a change today at around 3 pm". In September, Google pulled YouTube from the Amazon Echo Show and Amazon did not take it well.

Engadget added that, according to its own unnamed source, Google reportedly didn't like Amazon's YouTube workarounds, which may not allow for the collection of ad revenues that Google gets from those videos. "We are no longer supporting YouTube on Echo Show and FireTV".

"Echo Show and Fire TV now display a standard web view of and point customers directly to YouTube's existing website".

Amazon stopped selling Google Chromecast in 2015, which the company said was because Chromecast didn't' work well with Prime Video.

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The YouTube spokesperson also cites how the Prime Video streaming service isn't available for Google Cast users, while Amazon has long not carried Google Home or Chromecast. Now, it seems like that won't even be an option, as YouTube has announced its withdrawal of support for Amazon's devices.

Amazon's decision to launch what was essentially a hacked version of YouTube on the Echo Show is where things heated up.

It's also not the first time Google has blocked YouTube.

It's a continuation of the feud which started earlier this autumn over Amazon's alleged poor implementation of the app, which Google said was "creating a broken user experience". In a statement to Engadget, the company said it has blocked YouTube from the Echo Show immediately, and that it will block YouTube support for the Fire TV devices on January 1, 2018.

Google and Amazon, of course, have an interesting relationship insofar that the Google products referenced above compete directly with offerings from Amazon. The biggest loser, in this case, is the consumer since you can't enjoy YouTube anymore on the Echo Show or Fire TV which stinks. Hopefully, they can come to an agreement that works for all parties, because it's users who are paying the price right now.



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