GM owners can order coffee and more from their dash

GM Drivers Can Now Order a Starbucks From Their Car's Touchscreen

The Detroit automaker says the technology, which is rolling out to 4 million cars and trucks in the USA through the end of the year via over-the-air updates, adheres to federal distracted driving guidelines and only works with customer consent because personal data is transferred between the vehicle and merchants to complete sales.

Marketplace is the first in a slate of new "personalization" features the company plans to roll out in the next 12 to 18 months to almost four million USA drivers, according to Santiago Chamorro, vice president for GM's global connected customer experience. "Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back". This new feature marks the first commerce platform for the on-demand purchase of goods and services. The feature will be made available through a simple tap of the button on a GM car's dashboard, which the vehicle retailer believes will allow for a smoother and safer commute for drivers.

Though not yet released to the public, Marketplace will soon be available to 2017 and 2018 models with compatible infotainment setup from all GM subsidiary brands: Chevrolet, Buick, GMC, and Cadillac.

Initial partners include a diverse group of large companies such as Starbucks (sbux), ExxonMobil (xom), and Wingstop. The order will be ready and waiting when the driver pulls into the drive-thru lane. GM has designed the ecommerce experience to be easy to navigate while on the road safety and securely, partly in hopes that people will take advantage of this rather than trying to accomplish the same thing using their smartphone.

Other restaurants, like Applebee's, IHOP and TGI Friday's, will let motorists make reservations through the Marketplace, which is linked to the cloud through a vehicle's built-in 4G LTE WiFi service.

GM lets customers buy 4G LTE Data packages, extend their OnStar subscription or receive offers for certified service, parts and accessories for their specific vehicle.

General Motors Co has added a new service today called Marketplace as an effort to upgrade the driving experience. With Marketplace, drivers can now order and pay for their favorite coffee - and much more - on the way to work with a simple tap on the dash.

"We will be adding more vendors", Chamorro says, "and we will be continuously improving the experience".

Starbucks is one of the many company's that will be accessible to make orders through GM's marketplace. Earlier this year, Ford paired up with Starbucks and Domino's to allow motorists to place orders on the go.

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