Apple: iOS 11 is now running on 59 percent of devices

Gmail for iOS is now compatible for iPhone X's display

So says Kantar Worldpanel ComTech, whose latest figures show that iOS' slice of the pie fell 8.5 per cent in the three months ending October, giving it a 33.9 per cent share of the United Kingdom market. The European market share was 35.3%, up from 30.1%.

After a few and negligible cosmetic changes to its iPhone lineup, Apple finally announced its iPhone X in September and officially released the smartphone on November 3.

Kantar believes that this drop in sales of the iPhone was inevitable as customers would eventually be upgrading to the iPhone X. Data from Kantar shows that Apple's share fell by 7.6 percentage points in the USA during the October quarter, compared to the same period a year ago.

Apple did pick up a 0.5% market share gain in China to total 17.4%.

Apple has revealed its latest distribution figures for its latest version of iOS.

"It was somewhat inevitable that Apple would see volume share fall once we had a full comparative month of sales taking into account the non-flagship iPhone 8 vs. the flagship iPhone 7 from 2016", said Dominic Sunnebo, Global Business Unit Director for Kantar Worldpanel ComTech.

Google has finally pushed out a Gmail iOS update that adds support for the iPhone X's handsome, slightly unusual display.

It noted that this was reflected in the percentage of iPhone owners still waiting to upgrade in October, at 35.3% against 30.1% at the same time previous year. Kantar noted that other local brands were struggling, along with Samsung. As Sunnebo points out, "it is likely the iPhone X average selling price will more than make up for a dip in sales of older iPhone models".



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