Whole Foods adds Amazon pop-up shops

Amazon said it will turn more than 100 of its Whole Foods Market stores into sales outposts for Amazon’s expanding line of electronics

Amazon isn't waiting until the new year to make major changes at Whole Foods Market.

In fact, The Wall Street Journal reports today that Amazon has re-orged with Prime Now, AmazonFresh, Amazon retail locations and Whole Foods all now reporting to Amazon veteran Steve Kessel.

The Seattle-based company says that Whole Foods stores in Chicago; Denver; Rochester Hills, Michigan; Davie, Florida; and Pasadena, California, will open Amazon pop-up stores next week.

Whole Foods Market said it will add in-store pop-up shops featuring the technology products of its new parent company in several stores next week.

These new responsibilities follow a career filled with innovative contributions, including seeing his brainchild, Amazon Books, come to fruition.

The move is one of the most visible efforts to place Amazon's wares into the grocery-store chain it purchased for $13.5 billion in August. And more recently, Prime Now and AmazonFresh have been added to his plate. Just last week it was reported that AmazonFresh would be eliminated in certain ZIP codes around the country.

"We're going to learn with them how we can efficiently-and in a high-quality way-deliver groceries to our customers", said Wilke in a recent interview.

As such, with deals season about to go into full Black Friday overdrive, Amazon is getting ready to slash the prices of its own-brand gear in Whole Foods stores.



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