Star Wars Battlefront 2 wipes $3.1 billion from EA's stock value

Star Wars Battlefront 2 wipes $3.1 billion from EA's stock value

"Some people have more time than money, and some people have more money than time". "It wasn't about, 'This was just a single-player game [and it] needed to be a live service.' It was more about, 'How do we get to a point where the overall gameplay experience was right for players, '" he explained earlier this month.

"The one thing we're very focused on and [LucasArts'] extremely focused on is not violating the canon of Star Wars", said Jorgensen in response to questions about cosmetic purchases in the game. "It's an awesome brand that's been built over many, many years, and so if you did a bunch of cosmetic things, you might start to violate the canon, right?" Jorgensen cites the fact that it would be weird if Darth Vader was in white or pink armor than his traditional black outfit.

It's easy to poke some holes in Jorgensen's reasoning here, given that Battlefront 2's multiplayer (where those cosmetic items would be used anyway) is violating canon all over the place. With that being said, I'm personally throwing my hat into the ring and saying that I really wouldn't mind a pink Darth Vader marching his way into Battlefront 2, especially if he helped replace the terrible Star Card progression system now afflicting the game. So much so that players have started to come up with novel ways of amassing XP without actually playing the game all that much. The retention day over day is better than we've seen in nearly any of our games. "And we'll be adding in the next couple weeks, more content than we've ever added in a game before".

EA previously gave a December quarter sales forecast that did drop below some Wall Street estimates back in October, with some showing concern for Battlefront II as a result.

"We're not giving up on the notion of MTX", Jorgensen said. There are certainly cosmetic options out there outside of turning Vader's helmet pink, from different designs for Imperial and Rebel soldiers through to alternative costumes for its heroes and villains, but EA instead opted to allow players to make themselves stronger by way of investing in loot boxes. "We feel like we've nailed that in the sports games, and we'll continue to try and find the best model that works in the non-sports games".



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