Facebook's Creator app wants to woo video creators from YouTube

Facebook Is Taking Creators from YouTube, New Community Tools + Playbook

A select number of creators making shows for Facebook's recently-launched video hub, Watch, will also be able to log into the Creator app - as their Show Page - to access the above features. "To help creators grow on Facebook, it's important that we continue building tools for them to be successful".

Facebook has been focused on spending more money on original video content this year, but unfortunately for the company, it has also been under fire this year for spreading fake news on its platform. The app isn't completely new and is actually a rebranded and updated version of Facebook's Mentions app, which the company introduced in 2014.

Finally, there are analytics too, so that creators can obsessively refresh the page wondering whether they've successfully gamed Facebook's latest algorithm change.

Facebook has taken another massive step today in courting digital creators with the launch of a standalone mobile app to help users manage their presence on the social network - as well as a corresponding website that will furnish inspiration and growth tools.

The Creator app comes after Facebook's recent introduction of Watch - a dedicated tab where users can watch original videos.

During their respective earnings calls, both Snapchat and Facebook spoke of creator relations and the importance of embracing the community of creators who populate both sites with video.

"Creators are integral to Facebook and build some of the strongest communities", said VP of Product Fidji Simo. You can add openers to your live broadcasts, for instance, as well as outros that conclude them.

The Community Tab lets you connect with followers and collaborators via a unified inbox, which aggregates all your comments from Facebook and Instagram, including messages from Messenger.

Facebook's Creator app is also scheduled to come out for Android devices in the coming months. Creators will be able to access Facebook Stories from the app and the company will also allow creators to share content on other platforms, including its own Instagram and surprisingly also on Twitter.

Facebook also appears to be pushing creators towards its Live service, including creative tools which simplify the process of creating real-time broadcasts. It also shows analytics about your Page, videos and fans. The company calls the Facebook Creator app a "one-stop-shop" for creating original videos, broadcasting live with exclusive features, connecting with fans, and accessing metrics.



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