Samsung's Digital Assistant To Come Out In Oct. 18?

Samsung appoints new executive for Bixby development

Prior to its release Samsung talked a big talk about how useful Bixby would be, but on its actual release, the application had very limited functionality. The report says Samsung Research America's Vice Chief Chung Eui-suk is now the head of developing Bixby as well as other artificial intelligence services. However, the tech company will replace the head of the Bixby department and might roll out the digital assistant's new version next week.

Samsung recently appointed a new executive for the development of its voice assistant Bixby in a move to enhance the performance of the assistant which is facing a lackluster response from the market.

Before Chung joined Samsung in 2011, he worked for Ericsson and is credited for being the software expert behind Samsung Pay as well as the software security Knox.

Bixby is known for being the competitor of Apple Inc.'s popular Siri virtual assistant. "At launch, Bixby's Voice function will integrate with several Samsung native apps and features including Camera, Contacts, Gallery, Messages and Settings, with the plan to expand its capabilities to include more Samsung and third-party apps in the near future", Samsung said while announcing Bixby.

The Google Assistant has a swathe of machine learning tech and power behind it and is arguably the smartest smartphone-based virtual assistant available. The issue is believed to be the company's language barriers and lack of necessary data between Samsung's Korean and United States headquarters.

It seems Samsung is gearing up to unveil the 2.0 version of its virtual assistant, Bixby at company annual Developer Conference, which will take place in San Francisco.

Bixby arrived with the Galaxy S8 handsets, but wasn't complete upon the model's launch for many users.

Phone Arena reported that Bixby 2.0 might have input from Viv.

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