Humble Bundle Accounces Acquisition by IGN; Will Continue to Operate Independently

It will have some degree of support from IGN (which is itself owned by digital media giant J2 Global), specifically in terms of accelerating growth and raising more money for charity. "The Humble Bundle our audience knows and love will continue to operate independently from IGN, with our current wonderful team", co-founder John Graham said in an email. The company says nothing will change for users and that "we will keep our own office, culture, and incredible team with IGN helping us further our plans".

IGN has officially acquired Humble Bundle, according to the company. This suggests that a plan is still now in-development over at IGN and Humble on how to best move forward in the case that IGN editorial and Humble Bundle publisher cross paths.

Speaking with Gamasutra, IGN's VP Mitch Galbraith stated that they have no intention of changing the current business model at Humble Bundle. And give more to charity, too.

To this day, Humble Bundle has managed to raise over $100 million for charity, though many fans appear skeptical that the store will do things in the same way. "If it's not broken, don't fix it", said Galbraith.

Rosen and fellow co-founder John Graham started Humble Bundle in 2010, and launched the very first Humble Indie Bundle - a pay-what-you-want package of Aquaria, Gish, Lugaru HD, Penumbra: Overture, Samorost 2 and World of Goo - in May of that year. "We don't want to disrupt anything we're doing right already". In other words, Humble Bundle staff won't see any changes in the near future, nor will Humble Bundle move into IGN's offices. There is also the question of a conflict of interest with IGN's editorial arm and games published by Humble Bundle.



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