Gucci commits to going fur-free from 2018

Italian fashion house Gucci to go fur-free in 2018

The changes will come into force with the brand's spring-summer 2018 collection, Bizzarri said during a talk at the London College of Fashion.

According to him, the new approach is partially due to the creative Director of Gucci, Alessandro Michele, who was appointed to this position in 2015.

Marco Bizzarri, chief executive of the Italian fashion house, said Gucci would go "fur-free" from next year. "I sensed that immediately on meeting Alessandro for the first time".

"Gucci's decision is a game-changing moment in the fashion industry", HSUS's PJ Smith enthused.

The President of the organization Humane Society International's kitty Block congratulated "humane solution" of the brand.

Gucci said it would auction off the remaining fur animal items, with proceeds to benefit animal rights charity LAV and the Humane Society.

The fashion house is owned by luxury holding group Kering, which also has designer Stella McCartney as another fur-free brand under its umbrella.

Italy's Giorgio Armani a year ago committed to stop using fur, saying technological progress meant there was no longer any justification for cruelty to animals, while US brand Calvin Klein took the plunge in 1994.

Its fur-free policy includes mink, coyote, raccoon, dog, fox, rabbit, and karakul (otherwise known as Swakara, Persian lamb or astrakhan) and all others species specially bred or caught for fur.

"Do you think using furs today is still modern?"

The brand now sells a wide selection of furs, perhaps most notably their Princetown fur-lined leather mules.

'For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.

Gucci will be included in the Alliance of opponents of the fur - the worldwide group that organizes campaigns for the rights of animals and promotes the development of alternatives to fur in the fashion industry.

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