Black Model in 'Racist' Dove Ad Speaks Out

Dove has removed a recent ad showing a black woman removing her shirt to reveal a white woman. The ad has caused an uproar on social media

In the ad, which Dove pulled after it was posted online to massive backlash, Ogunyemi is shown removing a brown reveal another model in the next clip, this one white and wearing a lighter shirt.

Now, though, she says she has become the top Google Image result for "racist ad".

Writing for The Guardian, the model - a Nigerian woman who grew up in London and Atlanta - states she's all too aware of discrimination against people of colour. "I would have been the first to say an emphatic "no".

The ad came to the attention of social media when popular makeup artist Naythemua quickly turned to Facebook and asked her followers about the message.

Dove had immediately taken the ad down from their page once their comments section began to fill with disappointed and offended customers.

Dove, which is owned by Dutch-British transnational consumer goods company Unilever, apologized and removed the campaign, saying that it "missed the mark in representing women of color thoughtfully".

The snapshots circulating on the web have been misinterpreted, she said, which she understands as Dove had been criticized for the same issue once before.

In case you haven't been on the internet since last Friday: Dove released a very controversial ad over the weekend.

"While I agree with Dove's response to unequivocally apologize for any offense caused, they could have also defended their creative vision, and their choice to include me, an unequivocally dark-skinned black woman, as a face of their campaign", she wrote.

In defence of Dove, the model assured that her experience with the brand, and on-set, was nothing but positive, assuring that ad's concept was clearly communicated- using the models' differences to unite them in idea that all skin deserves gentleness. She added that she is also aware of previous advertisements that have sparked outrage from the public due to their offensive nature. "I am not just some silent victim of a mistaken beauty campaign".

She also goes on to explain that what a lot of people are seeing when Googling "racist ad" is only a small snippet of a longer piece, stating that there were many other ethnicities also represented in the full campaign. She said that many people missed that later in the ad, the white woman then turned into another woman, who people have said is Asian.

"The narrative has been written without giving consumers context on which to base an informed opinion", Ogunyemi wrote.

Her experience with the Dove team was "positive", Ogunyemi says, adding that she "had an awesome time on set". "We weren't sure how the final edit was going to look, nor which of us would actually be featured in it".



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