Tim Cook on iPhone X: $999 is a 'value price'

Iris scanning, for instance, commonly uses near-infrared illumination, which the iPhone X has (such a feature is already included in the aforementioned Samsung handset). She has a favorable opinion on the device's camera, particularly its Portrait Mode, Portrait Lighting and 2x zoom features. When Apple's software chief Craig Federighi came onstage to show how easy and fast it is to unlock the phone with a face, his first attempt was unsuccessful (the passcode screen popped up).

Appearing on ABC's "Good Morning America" on Tuesday, Cook explained: "Well, it's a value price actually for the technology that you're getting". It's raised plenty of eyebrows, and Apple certainly wasn't keen to highlight the cost during the launch event last week.

The iPhone X has the biggest screen Apple has ever put on a phone, specifically a 5.8-inch one.

Reviewers generally gave a thumbs-up to these improvements, even if many argued that consumers who can afford to buy it should wait for the iPhone X. The X, as many readers doubtlessly know, does away with the home button, packs an edge-to-edge OLED display and 3D face-mapping/unlocking abilities and promises superior battery life. Apple's other new smartphones, the iPhone 8 and 8 Plus, will be available on Friday. But for the iPhone 8 and 8 Plus, the availability window is only 1-2 weeks.

This is another area where there's a big difference between the phones, as while they both have 12MP cameras, the iPhone X has two, while the iPhone 8 has just one.

Right after the iPhone X debut, Huawei has also tweeted a GIF image, showing an apple that gradually disappears, bite by bite.

However, both phones have optical image stabilisation and a quad-LED flash. "It stays on your device, we do not send it to the cloud for training data", said Mr Federighi.

As for the design, both feature aluminum bodies with rounded corners, but the iPhone 8 adds a nice glass back paneling to it (for wireless charging capabilities). Overall, many consider the iPhone 8 is the option for those who want the latest "real" iPhone.

Wireless carriers including AT&T, Verizon, Sprint, and T-Mobile offer trade-in programs that allow you to get credits towards the iPhone X purchase if you turn in your old smartphone. Because of the glass back, the iPhone 8 is just a tad thicker and heavier than the iPhone 7-but not by much. She also considered the iPhone 8 camera more powerful than the camera on the Samsung Galaxy Note 8. The iPhone 8 and 8 Plus, which look similar to last year's models, became available for pre-order on September 15.

Nicole Nguyen was disappointed by the lack of a matte black color option for the iPhone 8.

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