Amazon.com, Inc. (AMZN) Expands Restaurant Deliveries With Olo Deal

Amazon Looks to Deliver Shake Shack, Chipotle in Restaurant Push

Reports in July showed that Amazon was rolling out its own cook-at-home meal kits, and the latest announcement shows its focus on the delivery of restaurant food taking it even deeper into the USA food industry.

Other restaurants that could be including Applebee's, Chili's, Denny's, Jamba Juice, Noodles & Company, Red Robin, Shake Shack and sweetgreen.

The online retailer revealed Friday that it plans to partner with Olo, a company that provides ordering software throughout the restaurant industry.

The partnership could be a big win for all involved, as Amazon users get more restaurant options, and the restaurants themselves get access to more potential customers. Aside from buying up large portions of California's Central Valley, the company moved into the grocery market (quite literally) by buying Whole Foods Market (and then promptly making it more of a normal grocery store chain, according to Fox Business). "This integration will enable Amazon Restaurants to onboard new restaurants easily, as well as quickly add more new choices and delivery options for customers". Food deliveries appeal to Amazon because of the frequency of orders, putting it in constant contact with shoppers and helping it collect valuable data about their preferences even if they don't make much, if any, money on individual transactions.

Evidently, the delivery giant has been cooking up its partnership with Olo for a while.

This June, Amazon Restaurants test-drove the sales option by offering Olive Garden delivery for a short time.

That service will be available in Cincinnati, Chicago, Columbus, L.A., Minneapolis, New York, Phoenix, Portland, Richmond, San Diego, San Francisco and Seattle, according to Grub Street.

Olo provides digital ordering for 200 restaurant brands and 40,000 total locations.

One of Olo's investors is Danny Meyer the founder of Shake Shack.

It's big news for anyone who's been too lazy to drive out for a carnitas burrito or cheesebuger and extra fries.

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