Share Fake News on Facebook, Lose the Right to Buy Ads

Mark Zuckerberg

(FB) said that it does not allow advertisers to run ads that link to stories that have been marked false by third-party fact-checking organizations. If a Page stops sharing false stories, it should eventually be able to buy ads again.

Facebook was criticized previous year for its role in helping to spread of fake/false news.

Back in April, Facebook announced various steps it was taking to tackle the fake news issue, including using machine learning to help spot spam accounts, improving its ability to detect fake accounts, and more. If Pages repeatedly share stories marked as false, these repeat offenders will no longer be allowed to advertise on Facebook.

Facebook has been criticised as being one of the main distribution points for so-called fake news, which many think influenced the 2016 USA presidential election. "It makes the world less informed and erodes trust" according to Shukla and Lyons. "We don't want pages that post [false] news to build out audiences and get more distribution on Facebook".

Facebook came under scrutiny after the 2016 US presidential election, in which President Donald Trump walked away with an unexpected electoral college-driven victory amid rumors of foreign interference.

"Today's update helps to disrupt the economic incentives and curb the spread of false news, which is another step towards building a more informed community on Facebook", Shukla and Lyons wrote.

Facebook isn't the only place on the web trying to combat the spreading of fake news.

False News- News articles that purport to be factual, but which contain intentional misstatements of fact with the intention to arouse passions, attract viewership, or deceive.

The move is aimed at protecting the users of the platform from so-called "fake news", by depriving those who spread misinformation of their source of income. Facebook's announcement may raise questions as to their impartiality and methodology in determining exactly what is false news.



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