Facebook's new video service is called 'Watch.' But will you?

Facebook is Now Officially Ready to Challenge You Tube Services

"We want any publisher/creator who is interested to be able to create a show in the future", a Facebook spokesperson told TechCrunch.

Facebook's shows include a wide range of programming, from scripted shows to reality TV and live events.

Video drives conversations, connects people and fosters communities. "On Facebook, videos are discovered through friends and bring communities together".

The new Watch channel replaces the Videos tab that was added to the Facebook mobile app previous year, and will also be available via the social network's web interface and within its other apps, such as those for Apple TV and Amazon Fire TV. Facebook earns 45 percent of ad revenue generated from videos, wheres the publisher earns 55 percent. "Now we want to make it even easier to catch up with shows you love". Content creators can create sets of live or recorded episodes that follow a theme or storyline. There will also be several categories like the "Most Talked About", which contains list of shows that have sparked the conversation, then there is "What's Making People Laugh", section which includes shows where many people have used the "Haha" reaction, and "What Friends Are Watching", which helps you connect with friends about shows they too are following.

Watchlist feature of the tab will help users to easily follow their favorite shows. There is also a tab where you can go ahead ands leave a comment after watching the show of your choice.

"Watching a show does not have to be passive", said Facebook Founder and Chief Executive Officer Mark Zuckerberg in a post on the social media platform.

Facebook says it has plans to roll out the feature to more users and invite more content creators soon.

The idea behind Watch is to let people find videos and series they like, keep up with them as new episodes appear, and interact with the show's stars, creators and other fans.

Other shows will be produced by video partners including National Geographic, Time Inc., NASA and the NBA. The tab will be available on mobiles, desktops, laptop and Facebook's TV apps.

Watch will available to select users initially in USA and will be rolled out to all (only in US) in coming few weeks.

By opening Watch, one will be able to quickly scroll through a listing of shows and they just need to choose the one that interest them. On the platform, they can find an audience, build communities, and monetise their work.



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