Fujifilm Instax Square is an instant film camera for Instagrammers

The Square SQ10 uses new square instant film.                  Fujifilm

Fujifilm's Instax line of cameras, film and printers have proven very popular with photographers looking to either shoot film for the first time or relive the nostalgic experience of analog photography.

The Instax Square SQ10 prints square photos instead of rectangular ones.

Fujifilm instant camera featuresThe Fujifilm SQ10 instant camera has an iconic design and a thin, round, symmetrical shape for easy holding.

The Fujifilm SQ10 Instax Square film camera will be available in May 2017 in the United States and Canada for Dollars $279.95 and CAD $369.99.

The SQ10 trades the optical viewfinder found on other Instax cameras for an LCD. The camera also includes double exposure mode for overlaying two images on one and bulb mode for creating long exposures.

These capabilities are helped along by new features such as automatic exposure control, human detection and auto-focus.

Because of its digital insides, the camera, which arrives in May for $280 (approximately £218 and AU$370 in the United Kingdom and Australia, respectively), can do much more such as take close-ups as close as 4 inches (10 cm), crop in on your subject and shoot with 10 different filters, vignette control and brightness adjustment. It also trades in an optical viewfinder for a 3-inch LCD for framing and editing pictures before you print. There are three buttons on top of the camera to control each individually.

The front of the camera features a 28.5mm equivalent, fixed focal length lens with a f/2.4 aperture and a flash. With the Instax line, it isn't so much about taking high-resolution photos, but the creativity and instant gratification that people, young and old, find enjoyable.

Speaking of film, photos on the Instax Square are printed onto a 86mm x 72mm film. Instax's traditional rectangular film measures in at 46mm x 62mm.

Available in May, the Instax Square SQ10 will retail for around US$280.



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