Turner & Warner Bros. to Launch Boomerang SVOD Service

Turner Warner Bros Announce Boomerang SVOD Service Full Of Kids Cartoons

This time, the channel in question is Boomerang, a children's cartoon hub that will be connected to a new co-venture from Turner and fellow Time Warner subsidiary Warner Bros. Titles will be added weekly and content will include classic shows like "Scooby-Doo, ' "Tom & Jerry, ' 'The Jetsons, ' and 'The Flintstones, ' along with new exclusive original shows like 'Dorothy and the Wizard Of Oz" and 'Wacky Races.' Likewise, Boomerang will also be home to never before seen episodes of shows like 'New Looney Tunes" and 'Be Cool Scooby-Doo'.

Boomerang will debut with 1,000 episodes of cartoons ranging from "Bugs Bunny" to "The Flintstones" and "Scooby-Doo" and ramp up to 5,000 episodes shortly after its launch.

The current launch date for Boomerang is slated for some point this spring, and it'll run you $5/month.

It will also house new original series such as Warner Bros. It will eventually roll out on other platforms including Amazon, Roku and Apple TV.

Despite the competition, Warner Bros. and Turner are betting their catalog of well-known characters will resonate with viewers.

To learn more about the new Boomerang video subscription service and to sign up for its prelaunch mailing list go to www.Boomerang.com.

"Market research indicates there is a high affinity for this collection", said Christina Miller, president of Turner's animation channels Cartoon Network, Boomerang and Adult Swim.

Warner Bros. past year bought DramaFever, an SVOD specializing in Korean drama series, from SoftBank.

Turner and Warner Bros. said in the release they hope to "explore additional distribution opportunities with both new and existing partners in the future". Digital Networks. "It's a whole new way to access Warner Bros.' storied legacy of laughs".

About Boomerang: Boomerang was originally launched in the US on April 1, 2000 as a television network and now is seen in over 144 million homes worldwide.



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