Cheerios is trying to bring the back the bees

Save me!Image Sam Greenwood  Getty Images

Cheerio's has chosen to use their platform to stand in solidarity with bees that are at risk of extinction, like the rusty patched bumblebee, which was declared endangered this year.

The General Mills cereal had pledged to send out 100 million wildflowers in partnership with Canadian company Veseys Seeds to #BringBacktheBees.

The company is encouraging people to plant the seeds and post pictures of what springs from the ground on social media.

The iconic Cheerios bee, Buzz the Bee, disappeared from cereal boxes earlier this month to promote the #BringBackTheBees giveaway.

Critics have pointed out that some of the wildflowers included in the "Bring Back the Bees" mix are potentially invasive and could cause damage to some local ecosystems. "Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz", Cheerios posted. It also said the seeds "are not considered invasive" but didn't give further details.

Since 2006, beekeepers in the United Stated have been noticing the progressive reduction of their bee colonies, calling it as "Colony Collapse Disorder". Mainly, those are habitat loss (nearly 40 percent of all land is used for agriculture, according to the Food and Agriculture Organization), climate change (the land that's left is changing, and this is shrinking the ranges of some bees) and rampant chemical use.

Cheerios sites facts on its website about declining bee populations, such as "42 percent of bee colonies in the USA collapsed in 2015" and "1 in 3 bites of food we eat is made possible by bees and other pollinators". This document contains information about how important are bees for human life and some strategies to keep them safe and increase their populations.

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