Kellyanne Conway endorses Ivanka Trump's merchandise

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Kellyanne Conway, top adviser to President Donald Trump, apologized to him Thursday after her comments about Ivanka Trump's clothing line during a TV interview, a senior administration official told CNN.

By encouraging Fox News viewers to "buy Ivanka's stuff", White House spokeswoman Kellyanne Conway's statements "clearly violate the ethical principals for federal employees", according to a bipartisan letter from two key members of Congress.

Later in the segment, Conway described it as "a wonderful line" and said she owns "some of it".

"Go buy Ivanka's stuff", said Conway. Go buy it today, everybody! "You can find it online", Conway said.

When asked about the president's tweet Wednesday, White House press secretary Sean Spicer condemned Nordstrom's announcement as a "direct attack" on the president. Since Conway was supporting President Trump's daughter, they say, he is unlikely to punish her without intervention by the Office of Government Ethics.

CREW said Conway also may have violated 31 U.S.C. 1301, a law against using public funds for non-official purposes.

United States ethics officials received "an extraordinary volume of contacts from citizens" after a senior adviser to Donald Trump used a TV appearance to endorse Ivanka Trump's line of products. His actions and Conway's remarks Thursday sparked fresh questions about the new president's commitment to separate his official duties from his family's business interests.

Federal ethics rules ban executive branch employees from making profits from their positions, but that statute exempts the president.

The luxury department stores Nordstrom, Neiman Marcus and Belk recently dropped the Ivanka Trump label, Racked reported last week.

The group called on the offices to investigate "this apparent violation of federal law, ethics regulations, and other standards of conduct" and to take necessary disciplinary action. "She is a great person - always pushing me to do the right thing!"

Don Fox, former general counsel and former acting director of the Office of Government Ethics, told The Washington Post Conway's commercial "would seem to be a clear violation of rules prohibiting misuse of public office for anyone's private gain", calling her words "jaw-dropping".

Norstrom denied that the decision was political, saying the line was dropped as a result of low sales. "Sales of the brand have steadily declined to the point where it didn't make good business sense for us to continue with the line for now", the company said.

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