Facebook is reportedly making an app for set-top TV boxes

LONDON ENGLAND- AUGUST 03 The Facebook app logo is displayed on an iPad next to

It would be a home for finding original, premium content that Facebook now is trying to get from major studios. The social networking company could be developing an app that lets you stream premium content it curates through set-top boxes such as Apple TV. This new tvOS app would bring Facebook videos to our living rooms, thus expanding Facebook's ad reach.

According to the report, the app is part of Facebook's plan to become a "video-first" company that can compete for television ad dollars. The world's biggest online social network is also in discussions with media companies to license long-form, TV-quality programming, the Journal reported on Tuesday.

In any case, YouTube has a set-top app, which means Facebook needs a set-top app. YouTube's app has always focused on search rather than discovery - you go there when you already know what you're looking for. This favorable number has allowed Facebook to monetize from advertisements, and sponsored content.

Menlo Park California. The eight-year-old social network company listed their initial public offering on NASDAQ Friday morning at $38 a share and a val
Facebook seems poised to expand into TV

Late previous year, some employees at Facebook started referring to the platform's future as a type of "mobile TV", one of the people said.

As of late, a large percentage of videos on Facebook consist of short "meme" videos, as well as experimental live videos. "Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world".

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