NYC Holiday Shoppers Hit the Ground Running on Black Friday

"I just bought a jacket". Already, Amazon customers have ordered more than 100,000 toys thus far this Black Friday.

What's interesting about Amazon's Cyber Week Deals is that with Amazon Prime Now, users can actually get their orders delivered to them within an hour. And it was like exhilarating.

"This is my first Black Friday experience", said John Hanford, as he scanned a pallet of toys at a Wal-Mart in Washington. "So, it's insane", Lisa Burrows, a member of the Bella's told WBZ.

America goes on a shopping frenzy; which extends from Black Friday until the weekend.

Like Amazon and Walmart, Target also enticed people to its app this year by offering customers pre-sale deals via its Cartwheel savings application, which resulted in the biggest shopping day ever for new users of the app. He said he waited to arrive at the store until 7 a.m., as we wanted to avoid the early morning rush.

Shoppers line up outside a Target store late Thursday night.

It's not much different at Crossgates Mall in Guilderland.

"Well, as a group here, electronics, obviously". My all-time favorite is, I love my Egyptian sheets. We have small kids in the family.

The widespread use of mobile phones and access to high-speed internet are likely contributing to more shoppers turning to the internet ahead of Cyber Monday, Gaffney said.

"Macy's has had great door buster sales". She said she was knocked over while trying to grab a video game, which caused her glasses to fall on the floor.

Auto traffic at the Wrentham Village Premium Outlets on Black Friday.

"They said free gun, and I came running", Brown said.

Regardless, local stores are ready to accommodate the crush of holiday shoppers. While many argue that they simply spread out sales, others point to the fact that certain shoppers only head out that day - meaning a retailer that's closed could lose out on sales. "Every weekend, we'll have hot chocolate stations and holiday entertainment", Patel told WBZ.

Wal-Mart Stores Inc., which started its Black Friday sales on Thursday at 6 p.m., said shoppers were embracing technology products. I don't really like having to choose family over products. Wal-Mart started its online sale just after midnight on Thanksgiving, three hours earlier than a year ago.

This weekend is crucial to set the tone for the holiday season in the US.

The National Retail Federation, which has been overly optimistic with projections in the past, has said it expects sales this holiday season to increase by 3.6 percent to about $656 billion, mainly due to rise in online shopping. And that's exactly why Cyber Monday has become so popular - what's not to love about shopping online from the comfort of your couch?

After what appeared to be a strong turnout for Thanksgiving sales, some early morning reports indicate that traffic to malls may be slower on Black Friday than past year as retailers spread the deals out throughout the week.

The National Retail Federation, a US trade association, predicts holiday sales would increase 3.6 percent over previous year, to $655.8 billion. That excludes auto sales, gas and restaurant receipts.

That excludes vehicle sales, gas and restaurant receipts, but includes online spending and other non-store sales such as catalog spending.

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