Foot Traffic, Online Traffic Stay Strong on Black Friday, NRF Says

Logan Reigstad     
            Best Buy on Madison's east side Nov. 24

Many diehard shoppers lined up for Black Friday 2016.

Numerous nation's mall operators and the big retailers that anchor them, such as J.C. Penney and Macy's, are sticking with what they would like to see established as a new Thanksgiving tradition. NRF found that only 9% of consumers have finished their holiday shopping, down from 11% past year.

More than 154 million people made purchases during the four-day retail extravaganza that began Thursday on Thanksgiving, compared to 151 million a year ago, the National Retail Federation said. Meanwhile, 99 million people said they shopped in stores, down 3 million from previous year.

Shoppers flow in and out of stores, taking advantage of holiday sales.

A digital marketing research group has recorded online sales at a record high of USD3.34 billion during the Black Friday shopping spree in the United States.

Some data seem to support Alexander's theory, as ADI has reported that, according to Synchronicity Financial's Annual Holiday Shopping Study, more than half of holiday spenders have reported finding the best bargains online.

Thousands of Black Friday shoppers descended on the Citadel Outlets in Commerce on November 27, 2015.

Thrifty U.S. consumers carefully picked over Black Friday discounts during the four-day weekend, leaving retailers with less money in their registers and a lukewarm kickoff to the holiday season. And in many cases, retailers have been carefully planning for the markdowns as a means as of keeping their inventory low, he said. Amazon said Thursday-Friday sales would top a year earlier, but that's not really a surprise.

RetailNext, another analytics firm, on Saturday said net sales at brick-and-mortar stores fell 5.0 percent over Thursday and Friday, while the number of transactions fell 7.9 percent. This news story is related to Latest/168259-US-Black-Friday-more-shoppers-but-less-spent-per-head/ - breaking news, latest news, pakistan ne.

The report suggested that weekend's shopping indicates faster economic growth during the fourth quarter. This represents an increase of 3.6% on last year, and significantly higher than the 10-year average of 2.5% annual increase and above the seven-year average of 3.4% since the economic recovery began in 2009.

Realising that fewer people are willing to join Garrison, chains have resorted to lottery-type offerings to lure shoppers to stores. That includes online and store shopping.

In the days before Amazon disrupted shopping, consumers bore the cost of physically going to stores, picking up goods and transporting them home again.



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