DirecTV Now: Pricing and Plans for AT&T Inc.'s New Streaming Service

DirecTV Now: Pricing and Plans for AT&T Inc.'s New Streaming Service

AT&T Inc. formally unveiled DirecTV Now, a live online video service for consumers, especially mobile-phone owners, who don't want conventional pay-TV. The additional channels can be added for an additional fee of $5 per month each.

For a limited time only, subscribers will be able to sign up for the Go Big package with over 100 channels for just $35 a month. AT&T said Monday that customers who sign up at the promotional rate will be grandfathered in at that price for "as long as they are a customer".

AT&T has unveiled official details for its DIRECTV NOW streaming service, targeted at the more than 20 million USA households that have "dropped cable or are flirting with cutting the cord". The research firm notes a free DirecTV Preview service will be offered as well as a DirecTV Mobile app.

United States telecoms giant AT&T is set to unveil its DirecTV Now offering today, making it the latest OTT entrant in the U.S. market. AT&T Entertainment Group CEO John Stankey said Monday he would continue to work to get NFL SUNDAY TICKET and CBS networks on DirecTV Now, adding he was "hopeful and optimistic" about the latter. It's also giving new customers a free Apple TV with three months of prepaid service or a free $39 Amazon Fire TV Stick with Alexa Voice Remote with one month of prepaid service.

To put this into perspective, Vue costs $30 per month for 45 channels and Sling TV is $20, although this comes with even less networks.

It all starts on Wednesday, November 30th. For only $35 the user can get over 100 channels. But AT&T's offering seems to be more flexible to customers, allowing them to specify how many channels they want - whether that lets them pick and choose which ones they prefer remains to be seen. It will also be available via the web and on Android and Amazon devices.

AT&T is also offering perks for users who purchase a certain number of months at once.

AT&T also plans to buy Time Warner Inc. for $85.4 billion to gain control of premium content from networks such as HBO, as online video competition is expected to heat up. AT&T said more formats would come in 2017, including apps for Roku devices and smart TVs and for Samsung smart TVs.

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