Companies compete for online customers on Cyber Monday

Still, some 122 million people said they planned to shop today, a million more than last year, according to a weekend poll by the National Retail Federation (NRF), which concocted Cyber Monday 11 years ago.

Walmart launched Cyber Week online on Black Friday. ShopperTrak, a retail solutions provider, said preliminary data showed that in-store visits dropped a combined 1% on Thanksgiving Day and Black Friday, compared to previous year. And Walmart kicked off its Cyber Monday deals on Friday for the first time as it aimed to grab customers ahead of its competitors. Other deals included half-price Nerf toys and Play-Doh items.

It's not on par with discovering that light can bend, but retailers are coming to grips with e-commerce's rapid approach to parity with brick-and-mortar stores, causing some to blur the line for Cyber Monday.

Patricia D. Kohlmeir, a Yucaipa resident who works in Riverside, estimates she does about 75 percent of her shopping online, "and more than that at Christmastime".

Adobe's Black Friday report is based on aggregated and anonymous data from 22.6bn visits to retail websites.

Research firm ComScore expects mobile sales to make up 20 percent of online sales for the first time this year, and Adobe said mobile purchases surged 33 percent on Black Friday to $1.2 billion. Of every $10 spent at the top 500 US retailers, $7.50 goes through the Adobe Marketing Cloud sales platform. For this year, the big-box retailer has started the promotion, which is actually Cyber Week sales instead of just Cyber Monday, on Black Friday. "Shoppers are still buying at higher than expected levels in the early morning hours of Small Business Saturday". The average order value (AOV) on iOS smartphones came in at $141, which remained slightly higher compared with Android smartphones at $128. After all, the idea of starting your online shopping on the Monday after Thanksgiving is a vestige of the pre-smartphone era, of a time when people weren't able to do much digital browsing and buying until they parked themselves in their cubicles after a long weekend of travel and hanging out with family. The best-selling item on Amazon's site since Thursday has been its Echo Dot smart speaker for $40, offering a $10 saving. Samsung 4K TVs lead in televisions, followed by Vizio 4K TVs. Additionally, eBay is also offering $120 worth of discounts for Xbox one's bundles featuring the game consoles and controllers and Deus. But mobile's sum still represented a 48 percent year-over-year increase. Smartphones drove twice as many sales as tablets, at 27% and 13%, respectively.

Related:

Comments


Other news