Big Loss For McDonald's As Big Mac Creator Dies

Michael "Jim" Delligatti, the inventor of McDonald's iconic Big Mac sandwich, has died at age 98.

McDonald's spokeswoman Kerry Ford confirmed that Delligatti died at his Fox Chapel home surrounded by his family.

You probably don't know his name, but you've nearly certainly devoured his creation: two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. Similarly, it was revealed that the fast food giant was trialling a Sriracha Big Mac, too.

Delligatti was a McDonald's Corp. franchisee and he introduced the sandwich back in 1967. In July 2016, the Big Mac in America was $5.04 and in China sold for the equivalent of $2.79, indicating the yuan was undervalued by 45 percent. He first created the Big Mac in 1967 at his Uniontown, Penn. restaurant, Business Insider reports. "The bulb was already there". But soon, his genius turned them around, and the Big Mac became one of the most popular burgers in the world.

Delligatti, who opened the first McDonald's in western Pennsylvania in 1957, owned about a dozen franchises in the Pittsburgh area by the mid-1960s, but he struggled to compete with the Big Boy and Burger King chains. "All I did was screw it in the socket". "They felt they had everything they needed at the time", he said. He attended school in Uniontown and Fairmont, W.Va., and served in the U.S. Army in Europe during World War II. During his life, he would own and operate 47 other McDonald's restaurants, making him one of the company's largest ever franchise holders.

This year, McDonald's began test-marketing bigger and smaller variations on the Big Mac - the Grand Mac and Mac Jr. - to keep up with competing market forces demanding more and less.

Survivors include his wife, Ellie, and two sons, James and Michael. "But no way. All I got was a plaque", he had told the Pittsburgh Post-Gazette in 2007.

Delligatti's son, Michael, said his father was often asked why he called the burger the Big Mac, "and he said because Big Mc sounded too amusing".



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