Google & Facebook to target fake news sites by harshening ads policies

Google Facebook cut ad revenue to 'fake' news sites

Facebook and Google are seeking to discourage the publication of fake news by banning rogue publishers from using their ad networks to generate revenue.

"Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or hide information about the publisher, the publisher's content, or the primary objective of the web property", a Google spokesperson said in a statement to Reuters.

The move follows a recent Facebook post by Zuckerberg, which addressed the impact of fake news on Donald Trump's controversial win during the U.S. elections, and Facebook's role in the matter. Facebook, which has been exorcised even more than Google for allowing fake news to be distributed widely via its News Feed this week reiterated its commitment not to permit ads on sites that fall afoul of its policies pertaining to illegal, misleading and deceptive content.

"Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or hide information about the publisher, the publisher's content, or the primary goal of the web property".

Fake news is not new to social media users; but during election, hoaxes have spread rampantly and gained negative attention for allegedly affecting election results.

In addition, following pursuit to Google, Facebook is also planning to limit its ad policies to not allow access to misleading news sources. Most recently he insisted "99 per cent of what you see on Facebook is authentic".

Gizmodo reports that Facebook had developed a tool for identifying fake news on the site, but had not deployed it over concerns of a backlash from conservatives.

With Mark Zuckerberg shrugging off the notion that Facebook's fake news problem affected the election despite evidence to the contrary, a group of Facebook employees are actually taking a stand against their boss. Google and Facebook, which billions of people rely on to get their news, have been used by bogus news sites this election cycle.

As for now they are remaining mum regarding the fake news stories that have been on their search results; instead concentrating their release on the latest planned policy. Google's new policy, which it said would go into effect "imminently", will extend its ban on misrepresentative content to the websites its advertisements run on.

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