Reliance launches LYF 4G smartphone priced under Rs 3000

The company has introduced 10 tariff plans from one-day plan at Rs 19 for occasional users going all the way up to Rs 4,999 a month for heavy data users.

As Reliance Jio reaches the commercial launch of its disruptive 4G Jio services on December 31 this year, it will have more than 125 million potential 4G subscribers available by that time, market research firm CyberMedia Research (CMR) predicted on Thursday.

India's Reliance Industries RELI.NS unveiled its Jio telecom network on Thursday, touting free calls and rock-bottom data prices that sent shares of established telecom players into a nosedive on fears of an all-out price war. The average data prices would be around Rs 50 per GB, which would be amongst the lowest in the world.

It has come to light that Reliance will have a separate "Enterprise" plan for the corporate companies with huge discounts on call-rates and data packs, reported India Today, citing people familiar with Reliance's plans. He said the free domestic voice calls will also come with free roaming while global ones too will be affordable. The launch is keenly awaited since Reliance Industries has invested as much as $21 billion in Jio - its largest ever capital expenditure on a single project.

It is believed that tomorrow's offering will include a special plan for users who wishes to port out from other operators network and join Jio.

"As a responsible operator, we will fulfill all our regulatory obligations as we have always done", it added.

A fresh wave of mobile data revolution in the country is in the offing. Reliance Jio is giving a four-month introductory offer for everyone of free voice and data services beginning September 5. The tariff announced also has to be read with two other factors - the target Ambani has set for his Jio team, and the push towards affordable devices. New users will still be entitled to get unlimited HD Voice (VoLTE), video calling, unlimited SMS (9000), unlimited high speed data and Jio Apps for a period of 90 days. Incumbents have already started lowering data prices ahead of Jio's entry.



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