Mobile Declares Data Plan Era Over, Goes All In on Unlimited

T-Mobile axes data limits but low-data users might pay more

On the T-Mobile ONE plan you get unlimited data, but if you go over 26GB per month you run the risk of being deprioritized behind other users. For example, having 10 lines will cost $300 per month ($240 for the first eight and $60 for the remaining two lines).

Sprint is rolling out a slightly better unlimited plan.

While T-Mobile will keep its existing data plans around, Legere said during a press conference the plan is to eventually retire them, but existing customers will be able to stay in their plans if they choose. Customers who want to stream high-definition video must purchase an "HD add-on" for $25 per month per line - with T-Mobile apparently assuming that most people will be fine with watching SD video on a relatively small mobile screen. For families of four or more, the two plans make a little more sense, but they aren't revolutionary by any means. The Simple Choice Unlimited plan T-Mobile already offers is $65 for the first line, compared to the new $70 price. Up to four additional lines can be added for $30 per month each.

However, Claure pulled out the claws when talking about T-Mobile ONE and Legere in an interview with CNBC. Called Unlimited Freedom, it offers pretty much the same thing as T-Mobile One, but at a lower cost in certain cases.

You get unlimited talk, text, and 4G LTE data. John Legere took to Instagram for a surprise Uncarrier 12 announcement where the carrier said it will do away with tiered data, but there are some catches.

T-Mobile One can also be used on tablets, with customers having to pay $20 per month per tablet.

T-Mobile just announced that it's removing data caps from its mobile plans, a move that the company's CEO called "historic". Video will only stream at 480p resolution, and music streaming is capped at 500 kbps (which should be fine for Spotify, but might not be good enough for Tidal).

AT&T's efforts to simplify its plans include standardizing the "access charge" that customers pay on top of data charges.

While the plan is slightly cheaper than T-Mobile's plan and certainly cheaper than others offered by the competition, the fine print once again puts a damper on what initially seems like a great deal. Instead of hitting customers with fees for going over data quotas, it will automatically reduce wireless speeds to 2G.



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