Instagram's user base grows to more than 500 million

A screen displays the Instagram logo during a presentation in New York

SANDWICH PHOTO-SHARING WEBSITE Instagram has hit the 500 million user milestone, the firm announced on Tuesday, suggesting that the new logo can't have scared too many people away.

By comparison, Twitter's monthly active user ranks have stalled just above the 300 million mark for more than a year - a problem CEO Jack Dorsey has been scrambling to fix. The app in the US alone has over 100 million active users monthly and over 80% users are from the U.S outside areas. Though the photo-centric app is relatively small compared to WhatsApp and Facebook, the latest stats suggest that it is well on its way to the billion user club. A new app icon and simpler look on the inside drew a wave of backlash from users who had grown to love the look and feel of the popular site. "We can't wait to see what you create next".

The app is soaring past competitors, Twitter and Snapchat, in terms of the size of their user base.

Facebook acquired Instagram back in 2012 for $1 billion, but that acquisition is quite small when one considers the fact the social networking giant spend nearly $20 billion to acquire WhatsApp in 2013. 25,000 people downloaded the app on its first day. One of them could be that they are moving to other popular apps. Over 95m pictures or clips are shared each day, on average, with 4.2 billion likes tapped out. In 2014 it had around 300 million monthly active users but no sooner had passed a year in 2015 another 100 million users swarmed on its platform.

Snapchat recently reported a comparatively measly user base of 100mln.

Instagram was born in 2010 and two years later bought by Facebook for a fee of $1 billion.

Apart from being a very lucrative entity in itself, Instagram is also providing a platform for travellers to make a living. Here are nine helpful Instagram marketing tips to get you up to speed. Systrom is adamant that the best way of capturing the experience of the entire world is by having more than 1.5 billion users on the application, which is now over five years old.



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